Free Cliché Finder: Make Your Writing Less Generic
Paste a paragraph — a product intro, a bio, a post, an email. WriteFit finds the clichés, buzzwords and stock phrases that make it sound like everyone else, quotes each one, explains why it costs you the reader, and gives you a task to fix it. It does not rewrite your text for you.
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Example: a buzzword-heavy product intro
Source: the draft was written by the WriteFit team; the diagnosis below is the live product's real, unedited output (run 2026-10-25). It is the same run shown in Example 1 on the examples page.
Pasted text
Our platform leverages cutting-edge AI to empower teams to unlock their full potential. It is a seamless, all-in-one solution that streamlines workflows and drives productivity. Whether you are a startup or an enterprise, our product is designed to meet your needs and help you achieve your goals.
Diagnosis: 3 specific issues
1. Buzzword stacking in place of a concrete claim
Quoted: leverages cutting-edge AI to empower teams to unlock their full potential
Why it matters: 'Leverages', 'cutting-edge', 'empower', and 'full potential' are four abstractions in a row. A reader cannot picture a single thing your product does, so there is nothing to remember or repeat. This exact phrase could sit in a thousand other landing pages.
Revision task: Delete all four buzzwords. Then write one sentence naming a specific person doing a specific task: who they are, what they are doing today that is slow, and what your product does instead. No word 'solution', 'empower', or 'leverage' allowed.
2. Claims with no measurable referent
Quoted: seamless, all-in-one solution that streamlines workflows and drives productivity
Why it matters: 'Streamlines workflows' and 'drives productivity' are unfalsifiable. The reader cannot check them, so they discount them. 'Seamless' and 'all-in-one' are adjectives the reader has been trained by a decade of SaaS copy to ignore.
Revision task: Replace each of these three claims with a number or an observable behaviour: how many steps removed, how many minutes saved, which tools are replaced. If you don't have the number, describe the before-and-after scene instead.
3. Empty audience claim that addresses everyone
Quoted: Whether you are a startup or an enterprise, our product is designed to meet your needs and help you achieve your goals.
Why it matters: A claim that covers every customer tells each reader that you were not thinking of them. 'Designed to meet your needs' and 'achieve your goals' are placeholders where the actual benefit should be. This sentence creates resistance rather than trust.
Revision task: Cut the startup-or-enterprise hedge. Name the one customer you serve best, and state what they get that a competitor's customer does not. Then delete the words 'needs' and 'goals' from the sentence entirely.
Notice what the tool does not do: it never hands back a 'better' paragraph. You get the quote, the reason and a task; the rewrite is yours, so the next draft sounds like you rather than like a different template.
What the cliché finder looks for
- Buzzwords that could describe any product: leverage, empower, seamless, cutting-edge, robust, game-changing.
- Stock phrases and clichés: 'at the end of the day', 'a journey full of challenges', 'unlock your potential'.
- Claims nobody can check, such as 'drives productivity' or 'best-in-class', with no number or scene behind them.
- Template structure: 'not only… but also', 'on the one hand… on the other', a tidy moral at the end.
- Hedges that address everyone and therefore no one: 'whether you are a startup or an enterprise'.
To see full rounds (draft → diagnosis → revision), read the worked examples. The diagnosis criteria are explained in the methodology.